Importance of Social Media for Search Engines

Many people say social media doesn't affect your ranking on search engines specifically on google but I have 5 points which will definitely change your perspective

1. Increase Web Traffic
   Social media provides more visibility to your content, and hence it generates more traffic for your website. The more traffic there is to your site, the better the ranking in the SERPs. When you share content on your social handles you probably mention your website link in the footer so if your content is amazing, people will start searching you on google so ranking will increase.
2. Links
   Building quality inbound links is a major part of SEO strategy and social media helps you to achieve this easily? Yes, It really helps

“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links, and more links.”— Luisito Batongbakal

3. Reach
Social media is the perfect channel to increase the reachability of your content. Some of the content will automatically viral so when you search a particular keyword on search engines, It will be in the first 10 results.

4. Local SEO
When you enter your contact details on your social channels it plays an important role in local search rankings. And this is where social media can help you.
The more consistent your information is across all of your social media profiles and the website, the more credible your business will be for Google. Facebook, Instagram, and Twitter even allow you to geotag your posts which gives you, even more, reach amongst the local audience.

5. Videos in 2020
If you are a service provider or you have some products, you will definitely have some promo videos or explainer videos. You can utilize them by uploading them on Youtube. YouTube is not just considered a social media platform but also a search engine with over 5 billion videos watched every single day on the platform.
Post your content regularly on Youtube and then optimize the video with relevant tags and content. You can also add a link to your website to increase visibility.
So these are five ways social media affects your search engine rankings because no marketing channel operates in isolation. The Internet is an experience, and customers/clients have various touchpoints that affect your SEO and you need to take care of all of them
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