How to Attract the First 100 Paying Customers for Your SaaS Product

Talha Fakhar
3 min readApr 15, 2024

Developing a SaaS product is an ambitious endeavor, but with the right strategy and disciplined execution, it’s entirely feasible. Once the development phase nears completion, the real challenge begins: marketing your product and acquiring paid users. While marketing and sales are skills in themselves, you don’t need to become an expert overnight. Instead, I’ll share practical tips and strategies to help you attract your first 100 paying customers without the need for extensive training.

Introduction to SaaS Marketing

If you’re interested in diving deeper into SaaS marketing and acquiring long-term customers, consider hiring expert SaaS Marketers from WeWantSaaS

#1 Starting from Zero 🙌

Understanding your online presence is critical before launching any marketing campaigns. Begin by establishing a robust internet presence. This means blogging daily for a month on platforms like your website, Medium, Substack, and engaging on social media channels like Facebook Groups, Reddit, and LinkedIn. This foundational work is essential to generate leads, setting the stage for your Go-To-Market (GTM) strategy.

#2 Preparing for Pre-launch 💹

After creating a solid content base, it’s time to build your reputation. Get listed on reputable sites like Crunchbase, Microconf, and Indiehackers. These platforms enhance your visibility and credibility, making your SaaS more attractive not just to potential customers but also to investors and partners.

#3 Design Meaningful Content ✍️

When it comes to marketing content, less is often more. Focus on your SaaS’s Unique Selling Proposition (USP) rather than overwhelming potential customers with features. Utilize tools like Canva or Microsoft Designer to craft clear and compelling ads and marketing materials.

#4 Creating a SaaS GTM 🎉

Develop a comprehensive GTM strategy using resources like the template from Paddle. Your GTM should align with your marketing goals and be ready to implement through channels like cold emails, PPC, or other advertising strategies.

Practical Steps to Acquire Customers

Here are practical steps based on the outlined strategy to help you reach 100 paying customers:

  1. Identify Your Ideal Customer: Know who your product is for and what specific problems it solves.
  2. Offer a Compelling Value Proposition: Clearly articulate what makes your SaaS unique.
  3. Leverage Content Marketing: Use high-quality, relevant content to attract and engage potential customers.
  4. Utilize Social Proof: Showcase testimonials, case studies, and user reviews to build trust.
  5. Implement a Referral Program: Encourage existing users to refer new customers by offering incentives.
  6. Optimize for Search Engines: Increase your visibility with effective SEO practices.
  7. Run Targeted Ad Campaigns: Use paid ads to reach your specific audience quickly.
  8. Offer Free Trials or Demos: Let potential customers experience your product first-hand.
  9. Follow Up with Leads: Develop a structured process for nurturing leads.
  10. Gather and Act on Feedback: Use customer feedback to continuously improve your product and marketing strategies.

Call to Action

Now that you have a blueprint to start attracting paying customers, why not increase your reach even further? List your SaaS product on WeWantSaaS today and get your product in front of 89+ active users daily. This platform can significantly boost your visibility and help attract more customers effectively.

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Talha Fakhar

🚀 Fractional C-Level Leadership for Startups 📈 Sales Trainer for SME's 🧑‍💻 Tech Talent Augmentation for Custom Softwares , SaaS & Ecommerce