Email Marketing for Dummies

Talha Fakhar
2 min readAug 24, 2023

Unlock the power of the inbox and elevate your brand with these simple steps.

You’ve heard it before: “Email is dead.” But guess what? It’s alive and thriving! With an ROI of $42 for every dollar spent, email marketing remains a heavyweight in the digital arena. Let’s dive into the basics and get you started.

1. Building Your List: Quality Over Quantity

Tip: Never buy email lists!

Start with an opt-in form on your website. Offer value in exchange for an email, like a discount or a free e-book. Remember, it’s about attracting genuinely interested subscribers, not just numbers.

2. Crafting the Perfect Email

Subject Line: Your email’s first impression. Make it catchy but relevant.
Body: Keep it concise. Use compelling visuals and clear CTAs (Call to Action).
Personalization: Address the recipient by name. It’s all about building a connection.
3. Timing is Everything

Sending your email at the right time can boost open rates. Typically, Tuesdays and Thursdays see higher engagement. But always test and see what works for your audience.

4. Segment Your Audience

Not all subscribers are the same. Segment your list based on behavior, location, or interests. Tailored content leads to higher engagement.

5. Analyze and Optimize

Track metrics like open rates, click-through rates, and conversion rates. These insights will guide your strategy, helping you refine and improve.

6. Avoiding the Spam Folder

Use a reputable email service provider.
Avoid spammy words like “free,” “buy now,” or “promo.”
Always include an unsubscribe link.

7. Mobile Optimization: A Must

Over 50% of emails are opened on mobile devices. Ensure your emails look great and function well, regardless of screen size.

8. Engage, Don’t Annoy

Limit the frequency of your emails. It’s better to send one valuable email a week than to bombard your subscribers daily.

Email marketing is a marathon, not a sprint. Stay consistent, keep learning, and most importantly, always prioritize your subscribers’ needs and interests.

Ready to Elevate Your Brand?

SG? Reach out to to set up a complimentary call or visit TF Business Solutions



Talha Fakhar

🚀 Fractional C-Level Leadership for Startups 📈 Sales Trainer for SME's 🧑‍💻 Tech Talent Augmentation for Custom Softwares , SaaS & Ecommerce