6 Signs Which Resonates You Need to Update your Website Copy

Talha Fakhar
3 min readSep 30, 2020

Not getting results from your website even with its fancy design and flashy features? It’s time to take a step back and re-examine your website copy.

A copy is the unsung hero of websites. While not getting leads or having insanely high bounce rates are a couple of the glaring signs, many indicators don’t meet the eye.

In this, you’ll discover six signs that it’s time to take a step back and re-examine your website copy.

1- Trending Keywords Make your Web Copy Obsolete

2- Customers Pain Points are Changed

3- The Solutions You Provide Have Evolved or Automate

4- Your Competitors Are Outshining You

5- Your Brand Voice No Longer Resonates

6- The Original Copy Was Written on a Shoestring Budget with Outdated Framework/CMS

How Often Should You Update Your Website Copy?

This is a tough one — and there is no solid answer written in stone.

Updating website copy is a task that’s super easy to sweep under the rug — especially if your website is getting decent traffic and leads.

I mean, why fix something that isn’t broken, right?

In addition to the six signs listed above, you need to consider that search engine algorithms are constantly being refined.

As a result, the way they interpret website copy changes.

Additionally, trends in web design tend to dictate how much — or how little — a copy is ideal for a webpage.

You need to be keeping a keen eye on the trends in SEO, web design, consumer preferences, and how your industry is evolving.

  • Is there a better way to arrange the copy on your website?
  • Can you include keywords and other SEO elements in a way that better appeals to users and search engine bots?

Truth be told, there are many reasons to update your copy — even if everything seems peachy on your website.

As a general rule of thumb, try to re-visit your website copy at least once every two to three years.

Even if there are no glaring red flags, simply re-reading the text will more than likely end in some minor tweaks to improve the flow and value.

Update Your Web Copy

Website copy rarely gets the love it deserves.

To sound like a broken record, a weak copy makes everything else on your website look weak.

Ultimately, investing your time, budget, and dedication into the text on your website is one of the smartest business decisions you can make.

Hopefully, this post has lit a fire under you to take another look at your web copy.

Get your Website audit Free for Medium Members by 2BTech

--

--

Talha Fakhar

💼: I run 2BTech & RMS360 🚀: Fractional CTO & CMO for Startups 📈 : Providing Remote Tech & Digital Marketing Teams in < 48hrs ⏰